Archive for the ‘E-Marketing’ Category

I want to go back to school!

18 Jan

ideasgarden-best-feelgood-film-of-the-year award!

Made by the Friends School, Lisburn.


The Digital Nativity

22 Dec

ideasgarden wishes all and everybody near and far a very happy Christmas and 2012!


“Smishing” – latest craze in the cybercriminal world

19 Jan

Combine “Phishing” (tricking you into entering your personal information, usually via faked e-mails & websites) with “SMS” and you get… “Smishing!

This is the latest trend emerging for cybercriminals, used to describe the practice of sending fake SMS messages “from” banks to unlisted numbers, usually saying that the account has been frozen and to ring a toll free number to unfreeze it. The toll free number then asks to caller to enter their 16 digit bank account number – then disconnects.  This information is then used to rip off the bank accounts.

The act of replying to these smishing messages also serves to confirm the unlisted number as active and puts it onto future text-spam lists.

What to do if you get a Smishing text message?  Don’t respond in any way (and if you’re really dedicated, notify the bank in question.)


Windows 95 Spectacularly Buttmunching Ad

21 Sep

Just when you thought you had cleaned up the floor after watching the Windows 7 ad…

Here’s a little moment of nostalgia: a 9 minute ad for the all new Windows 95

Warning: do not when in a vulnerable state of any kind Helps “Change for Good” – and it’s *not* Tesco

27 Aug

John Gibbons, columnist with the Irish Times, has just launched on the back of his article in the Irish Times highlighting what many see as another cynical move by the scarey giant that is Tesco.

tescotownTesco has become an absolute global monolith, but not just in terms of supermarkets.  Few realise fully the power which Tesco is now wielding, armed with massive reserves of cash, detailed personal behavioural information on millions of citizens (via shopping pattern analysis, “club cards”,  Tesco mobile phones, Tesco credit cards and a ream of other financial offerings) and a stranglehold which is killing off the domestic food industry, all led by a highly efficient, profit-maximising and ruthless international management.  The implications of this vast power are staggering and could lead to intrusion and exploitation in almost any area of people’s lives in the future.

This particular story focusses on Tesco claiming that it had ‘never heard’ of the slogan “Change for Good” being used by Unicef on Aer Lingus for the past twenty two years.  The Unicef “Change for Good” campaign, which collects change from air passengers, has been one of their most successful campaigns ever collecting over six million euro in donations since its launch in 1987.  Tesco has now adopted this same slogan for its recent cost cotting promotions to the dismay of Unicef and the disgust of many informed people. 

This is “the first time in Unicef’s history that a commercial entity has purposely set out to capitalise on one of our campaigns”, said executive director, Melanie Verwoerd.

John has picked this up, however, and as a counter gesture has initiated an online petition opposing the move based at  Nice one John.  Shame on you, Tesco. *

* If Tesco are genuine in their claim that they were unaware of the ongoing Unicef campaign by the same name, I call on them to donate an ongoing portion of their profits to offset the damage to Unicef. First Ever Person to Change Their Name to a Website!

27 Aug

Claire Forshaw of Manchester has changed her name by deed poll to, in the process become the first person ever to change his/her name to a website.


Claire, 24, decided to change her name when she was drunk one night and because “it would be a laugh and it only costs a tenner”.  She plans to sell her art from the site and the story has got her lots of interviews and attention.

The bank had no problem using her new name; Facebook refused, however.

See more here.


One in five kids will be approached online by a sexual predator.

06 Aug

A startling statistic from Common Sense Media.  Other “Media Mythbusters” published include:


  • 80% of TV commercials are for fast food, candy, cereal and toys.
  • Kids see more than a quarter of a million commercials aimed at their appearance by age 17, with the result that The number one wish for girls ages 11 to 17 is to be thinner; boys 11 to 17 want a physical ideal that can only be achieved through steroid use.
  • Watching a lot of sexual content on TV greatly increases the chance that a teen will have sex at an earlier age.
  • 1 hour of TV per day are 4 times more likely than other teens to commit aggressive acts in adulthood.
  • By the time kids reach middle school, they will have seen 8,000 murders and 100,000 violent acts of violence on TV alone.

See the full article here.


How Facebook is Gunning for Google (And Killing SEO)

22 Jun

An enlightening post from

This weekend, my mother-in-law asked me to enter a life of crime.

Not in the real world, of course – she’d like the father of her grandkids to remain jail-free. No, instead she invited me to play that Mafia game that’s so popular on Facebook.

Not interested in the game, I politely declined. But when my mother-in-law, who has just joined Facebook, becomes part of an online trend, that’s a sure sign that it’s hitting critical mass in the population at large.

Facebook is quickly becoming the immovable object that will soon butt heads with Google’s irresistible force.

Strength In Overwhelming Numbers

Facebook claims that its subscriber base doubled in size between February and April of 2009 – just sixty days. That’s not only impressive for a site as huge as Facebook already is, but it means that your mother-in-law is likely on Facebook just like mine, and one of them is probably about to order a Mafia hit on the other.

That growing audience means traffic to any website that gets a link on Facebook. How much traffic? The analysts at Hitwise claim that celebrity gossip blogger Perez Hilton now gets more traffic from Facebook than from Google – more than 7 million pageviews from Facebook alone. If that trend increases, then the current wisdom about web traffic is about to get turned on its ear…

Read on at


If You Build It, They Won’t Come

18 Nov

This post was written by Naomi of – a highly recommended blog

If You Build It, They Won’t Come
Posted: 17 Nov 2008 01:43 PM CST


If you run a service business — and in service I include coaching and consulting — and to a degree if you run any other kind of business, here’s the best piece of advice I’ve got.
Spend 4 times more time on MARKETING than you do on DOING.

I could give you the list and litany of people who are the worst at this, but basically everybody is the worst at this. Except maybe life coaches. They’re the REAL worst.

You bust your ass creating this wonderful business that is going to change lives. You get the certification and you spend the money on the website and you give the free sessions to get the testimonials. You create something that will quite honestly make it so people will not even remember what their life was like before they worked with you. And then what do you do?
You sit around and wait for people to find you.

Read the full post at

If you are not getting enough clients, your only priority is getting clients.
That is all. Now stop reading blogs and get back to work.


Sell what Sells, NOT what’s Cool by Worldwide Brands

04 Nov

Sell what Sells, NOT what’s Cool by Worldwide Brands: “One store leads to two, two lead to four, and so on. Never get stuck limiting your entire business to just one type of product!”