How Facebook is Gunning for Google (And Killing SEO)

22 Jun

An enlightening post from

This weekend, my mother-in-law asked me to enter a life of crime.

Not in the real world, of course – she’d like the father of her grandkids to remain jail-free. No, instead she invited me to play that Mafia game that’s so popular on Facebook.

Not interested in the game, I politely declined. But when my mother-in-law, who has just joined Facebook, becomes part of an online trend, that’s a sure sign that it’s hitting critical mass in the population at large.

Facebook is quickly becoming the immovable object that will soon butt heads with Google’s irresistible force.

Strength In Overwhelming Numbers

Facebook claims that its subscriber base doubled in size between February and April of 2009 – just sixty days. That’s not only impressive for a site as huge as Facebook already is, but it means that your mother-in-law is likely on Facebook just like mine, and one of them is probably about to order a Mafia hit on the other.

That growing audience means traffic to any website that gets a link on Facebook. How much traffic? The analysts at Hitwise claim that celebrity gossip blogger Perez Hilton now gets more traffic from Facebook than from Google – more than 7 million pageviews from Facebook alone. If that trend increases, then the current wisdom about web traffic is about to get turned on its ear…

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