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EveryLittleHelps.ie Helps “Change for Good” – and it’s *not* Tesco

27 Aug

John Gibbons, columnist with the Irish Times, has just launched www.EveryLittleHelps.ie on the back of his article in the Irish Times highlighting what many see as another cynical move by the scarey giant that is Tesco.

tescotownTesco has become an absolute global monolith, but not just in terms of supermarkets.  Few realise fully the power which Tesco is now wielding, armed with massive reserves of cash, detailed personal behavioural information on millions of citizens (via shopping pattern analysis, “club cards”,  Tesco mobile phones, Tesco credit cards and a ream of other financial offerings) and a stranglehold which is killing off the domestic food industry, all led by a highly efficient, profit-maximising and ruthless international management.  The implications of this vast power are staggering and could lead to intrusion and exploitation in almost any area of people’s lives in the future.

This particular story focusses on Tesco claiming that it had ‘never heard’ of the slogan “Change for Good” being used by Unicef on Aer Lingus for the past twenty two years.  The Unicef “Change for Good” campaign, which collects change from air passengers, has been one of their most successful campaigns ever collecting over six million euro in donations since its launch in 1987.  Tesco has now adopted this same slogan for its recent cost cotting promotions to the dismay of Unicef and the disgust of many informed people. 

This is “the first time in Unicef’s history that a commercial entity has purposely set out to capitalise on one of our campaigns”, said executive director, Melanie Verwoerd.

John has picked this up, however, and as a counter gesture has initiated an online petition opposing the move based at www.EveryLittleHelps.ie.  Nice one John.  Shame on you, Tesco. *

* If Tesco are genuine in their claim that they were unaware of the ongoing Unicef campaign by the same name, I call on them to donate an ongoing portion of their profits to offset the damage to Unicef.

 

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  1. Ronnie Plant

    August 27, 2009 at 6:33 am

    Thank you John Gibbons for putting the thoughts of myself and very many others into words . The mere fact that Tesco’s profits in Ireland are so much more than that of its parent company is proof that EVERY LITTLE HELPS TESCO and TESCO only. They should never have been allowed into this little country of ours. Having lived in the U.K. for over 40 years I have witnessed the turning of large and small towns,even villages, into ghost like places,with the fabric or spirit of local communities destroyed. I will willingly take our planning bureaucrats, or anybody who wishes to be convinced , on a tour of English towns ,starting locally in New Ross.

     
  2. David Quinn

    August 31, 2009 at 12:27 am

    While in no way wishing to defend Tesco’s use of Unicef’s phrase “change for good” I think it is in the public interest that it be pointed out that John Gibbons is a director of MedMedia whose clients are the pharmaceutical companies that benefit commercially from Unicef’s vaccination programme.