This post was written by Naomi of www.IttyBiz.com – a highly recommended blog
IttyBiz
If You Build It, They Won’t Come
Posted: 17 Nov 2008 01:43 PM CST
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If you run a service business — and in service I include coaching and consulting — and to a degree if you run any other kind of business, here’s the best piece of advice I’ve got.
Spend 4 times more time on MARKETING than you do on DOING.
I could give you the list and litany of people who are the worst at this, but basically everybody is the worst at this. Except maybe life coaches. They’re the REAL worst.
You bust your ass creating this wonderful business that is going to change lives. You get the certification and you spend the money on the website and you give the free sessions to get the testimonials. You create something that will quite honestly make it so people will not even remember what their life was like before they worked with you. And then what do you do?
You sit around and wait for people to find you.
Read the full post at http://feeds.feedburner.com/~r/Ittybiz/~3/456343149/
If you are not getting enough clients, your only priority is getting clients.
That is all. Now stop reading blogs and get back to work.